Google Ads Location Targeting Explained: Why I Recommend “Presence Only”

Google Ads Location Targeting Explained: Why I Recommend “Presence Only”

If you’re new to Google Ads, one of the key steps in setting up a successful campaign is deciding where your ads should appear — this is called location targeting. In this article, we’ll break down what this means, explain Google’s recommended settings, and share why I personally choose the “Presence Only” option for better … Read more

How To Disable Google Ads

How To Disable Google Ads

Managing advertising budgets effectively is critical for businesses running online campaigns. In Google Ads (formerly Google AdWords), advertisers sometimes need to stop their campaigns temporarily or permanently to optimize spend, adjust strategies, or pause marketing activities altogether. Disabling Google Ads campaigns is straightforward, but it’s important to understand the correct steps to ensure campaigns stop … Read more

How Much Are Google Ads

How Much Are Google Ads

Google Ads remains one of the most powerful online advertising platforms in 2025, offering businesses of all sizes the ability to reach targeted audiences and drive measurable results. But before launching a campaign, it’s essential to understand how much Google Ads actually costs — and why that cost can vary dramatically. The pricing structure is … Read more