Category

Latest on Inside AdWords

Google Ads Location Targeting Explained: Why I Recommend “Presence Only”

Google Ads Location Targeting Explained: Why I Recommend “Presence Only”

Photo of author
by Tangeer Mehedi
|
July 11, 2025

If you’re new to Google Ads, one of the key steps in setting up a successful campaign is deciding where your ads should appear — this is called location targeting. In this article, we’ll break down what this means, explain Google’s recommended settings, and share why I personally choose the “Presence Only” option for better