PPC Services Packages

How Our Google Ads Management Packages Allocate Your Budget

---

Understanding Google Ads Budget Breakdown

When you invest in Google Ads, your budget is typically split into two parts:

• Ad Spend: The actual money paid to Google for clicks, impressions, or conversions.
• Management Fee: The amount paid to your PPC provider (us) for strategy, setup, optimization, and reporting.

Many businesses mistakenly believe their full monthly payment goes to Google. In reality, a significant portion is dedicated to expert oversight — and that’s what drives long-term performance.

A poorly managed $1,000 budget can waste hundreds in irrelevant clicks. But with strategic management, even a modest ad spend can produce measurable returns. That’s why our packages are designed to offer not just campaign creation, but the full suite of tasks required to make PPC profitable: from keyword research to conversion tracking and continuous optimization.

We make this division transparent in all of our packages, so you always know what’s being spent on ads vs. services.

---

Our PPC Packages at a Glance

We offer three Google Ads management packages designed to suit different business sizes, goals, and budgets. Each plan includes a fixed monthly management fee and is optimized for specific campaign complexity and service depth.

Starter Plan – $450/month

Best for small businesses or new advertisers. Focused on essential campaign setup and performance basics.

• Covers 1–3 core services
• Up to 15 hours/month of Google Ads work
• Includes either campaign setup or account audit
• Keyword research & negative keyword filtering
• 2–3 search campaigns
• Basic ad copywriting and optimization
• Weekly performance report

Growth Plan – $750/month

Ideal for growing businesses ready to scale campaigns and track conversions.

• Covers 3–5 services
• Up to 30 hours/month of work
• Includes Search + Display campaign scaling
• Conversion tracking (calls, forms, etc.)
• A/B testing for ads and landing pages
• Retargeting setup
• Competitor keyword monitoring
• Monthly reporting with insights

Pro Plan – $1200/month

Designed for businesses needing full-funnel strategies and multi-platform execution.

• Covers 5–7 services
• 60+ hours/month of Google Ads work
• Search, Display, YouTube, Shopping campaigns
• Support for multi-location or multi-product businesses
• Landing page optimization guidance
• Weekly reports and monthly strategy calls
• Dedicated manager and priority support

These packages do not include the ad spend itself — we recommend separate budgets based on goals, which we’ll explain next.

---

How Budget is Allocated in Each Plan

Understanding what your monthly fee covers is key to getting value from PPC. Here’s how the management fee translates into actual services — and what we typically recommend for ad spend alongside each package.

Starter Plan – $450/month

• What the $450 covers:
  • Up to 15 hours/month of expert account work
  • Initial campaign setup or detailed account audit
  • Keyword and negative keyword research
  • Ad copywriting and basic optimization
  • Ongoing monitoring and weekly reports
• Recommended ad spend:
  • $300–$700/month paid directly to Google
  • Best for local services or niche offerings with low CPC
• Total monthly investment example:
  • ~$750–$1,150 (Management + Ad Spend)

Growth Plan – $750/month

• What the $750 covers:
  • Up to 30 hours/month of strategy and execution
  • Search and Display campaign management
  • A/B testing for ads and landing pages
  • Conversion tracking setup (calls, forms, etc.)
  • Competitor keyword monitoring and retargeting campaigns
  • Monthly insights report
• Recommended ad spend:
  • $750–$1,500/month to Google
  • Suited for medium competition industries and multi-service providers
• Total monthly investment example:
  • ~$1,500–$2,250 (Management + Ad Spend)

Pro Plan – $1200/month

• What the $1200 covers:
  • 60+ hours/month of Google Ads management
  • Multi-platform campaigns (Search, Display, YouTube, Shopping)
  • Multi-location or product strategy planning
  • Landing page optimization guidance
  • Weekly reporting + monthly strategy sessions
  • Priority support with a dedicated PPC manager
• Recommended ad spend:
  • $2,000–$5,000+/month to Google
  • Best for eCommerce, national campaigns, or aggressive lead generation goals
• Total monthly investment example:
  • ~$3,200–$6,200+ (Management + Ad Spend)

Note: You can adjust your ad spend at any time, and we’ll adapt campaign strategies accordingly within the hours included in your package.

---

Add-On SEO Services: Should You Bundle?

Pay-per-click advertising brings immediate traffic, but combining it with SEO creates a stronger long-term acquisition strategy. That’s why each of our PPC packages includes an optional SEO Add-On, tailored to match the scale of your paid campaigns.

Starter Plan SEO Add-On – $250/month

• 70 backlinks/month
• 3 SEO-optimized blog posts
• On-page SEO for up to 3 pages

Best for: Local businesses or new websites looking to build domain authority gradually.

Growth Plan SEO Add-On – $350/month

• 100 backlinks/month
• 5 SEO blog posts
• On-page SEO + basic technical fixes

Best for: Businesses building organic presence alongside mid-level PPC campaigns.

Pro Plan SEO Add-On – $450/month

• 130 backlinks/month
• 10 SEO blog posts
• On-page SEO for 7+ pages
• Full technical SEO audit
• Ongoing keyword tracking

Why bundle SEO and PPC?

• Increase visibility across paid and organic search
• Use PPC data to guide SEO strategy
• Lower customer acquisition costs over time
• Improve total ROI by capturing more search traffic

---

Why Our PPC Management Maximizes ROI

Running Google Ads without strategy is like pouring money into traffic without direction. Our PPC management doesn’t just “run ads” — it’s designed to maximize your return on every dollar spent.

What sets us apart:

• Strategy-first execution with keyword research and goal-driven planning
• Active optimization of bids, keywords, and copy to reduce waste
• Conversion-focused setup with proper tracking and goal tracking
• A/B testing in mid and upper-tier plans for consistent performance improvement
• Clear reporting on metrics that matter — not just vanity clicks
• Expert-level work done manually, not automated templates

We help you generate leads, not just clicks — and that’s what turns budgets into profits.

---

Your Google Ads budget shouldn’t feel like a black box. With our PPC service packages, you know exactly where your money goes — how much is allocated to expert management and how much to actual ad spend. Whether you’re testing the waters with our Starter Plan or scaling aggressively with the Pro Plan, each tier is built to align your budget with clear deliverables and results.

And if you’re ready to build long-term visibility alongside paid traffic, our SEO Add-Ons are designed to seamlessly integrate, creating a dual-engine approach to search marketing.

If you’re unsure which plan is right for your business, we’re here to help. Contact us for a free consultation — we’ll evaluate your needs and recommend the right mix of services and spend to meet your goals.